What is Schema Markup?

Schema is a code (or microdata) tag, which is required to be added to the website HTML code, so it can help search engine to represent our website page in SERPs. There are few important features are attached with schema markup, which I have mentioned below:

  • It will search engines to crawl your site properly
  • By using the scheme, your website appears in the page ranking result for specific keywords
  • It will also help readers to find content and showcase them what they are looking for
  • Schema help you to add context to your content and links

Once you have set up a schema markup in your site, all of your web pages start visible for search engine and you may start receiving click to your pages. Even, the metadata which you have added that will start displaying to your readers, like just below your post headline on SERPs. Metadata is displaying below the headline because it gives the overall idea about the post or page; like what’s inside the page.

Even today if you’ll search anything using a mobile device then you may start noticing Metadata start displaying in mobile results too. Not limited but it will also boost your web page on mobile search terms.

What are the different Schema Markup Types?

To enhance our knowledge about schema markup, let’s first look understand different types of schema. Schema changes the shape and size according to the content and different areas you would like to showcase to your audience.

There are two ways to setup schema; either you can set manually by code or through WordPress plugin. There various types of schema that you can check from here. As schema and structured data for WordPress & AMP said that, they have 35 various types of schema available through its service. Further below, we have listed down a couple of most popular and commonly used:

Product: By adding schema in the product, you would be much more comfortable to add product information, price, availability, and customer reviews. This way, it will be easier for the search engine to find you & showcase your overall product information in the search result only.

Video: If you would like to add videos to your pages along with the title, description, and more relevant information then it’s really helpful and it may also attract more viewers.

Events: Are you organizing webinars, events and meetups? You can use schema to display dates, time, sales relevant information, and even location will be also visible in the search result page.

Recipes: Are you a foodie? Are you sharing recipes for your viewers? The best way to showcase information about the recipe is “Rich Snippets”. Information, start displaying to your users before even they click on URL and open it; along with star ratings.

Blog post/article: Having schema in your blog/article would be an advantage, it will help you to enhance the look and performance of your blog and article. You can share details about Author and write content within it seamlessly.

Local business: Bonus for a local business owner, if you have a local shop in the town and if you’ve mentioned your location, review and even opening and closing hours within schema; then it will start displaying to your users within the search result.

Let’s understand how to add Schema Markup to WordPress?

Moving further, I would like to walk you through how exactly schema is being used in bloggers’ websites, eCommerce sites, businesses, and many more. Hereby, I will share with you the process and explain how you can too add schema to the WordPress website. Is WordPress offer an in-built feature to add schema? No, of course, it’s not! So, we will learn how to add the plugin, how to add rich & relevant meta descriptions.

Yoast SEO

By using, Yoast SEO you can automatically add schema.org information. The plugin has used JSON-LD and by which you can add your site information like site name, search, socials, and article etc.


All In One Schema Rich Snippets

There is a one freer plugin available which allows you to add schema markup in a page or post and you can add content for important pages like services, articles, events, recipes etc.


Schema App Structured Data


By installing and activating this free plugin in your WordPress site, it will create schema.org markup for your all pages, posts, author, and category content.

Schema & Structured Data for WP & AMP

As you might have heard about “Schema & Structured Data for WP & AMP” WordPress plugin. This plugin available in free and paid version, wherein free plugin has basic features but the paid version has adds Google Rich Snippets markup as per the “www.schema.org” guidelines and makes your site SEO & AMP compatible.


Schema Pro

Schema Pro comes up with a resolution for those who don’t like coding. This plugin has made life easier than before, it offers the 1-click customized setup for their users and defines rule applied over all selected pages or posts.


Schema Vocabulary

As you might have to check all the above-shared plugins for adding schema to your WordPress website, and which plugin you are ideally best for your site is totally depends on your website content and budget for a paid plugin. As I mentioned earlier, there is another way to add schema to your website is by adding code yourself. But just to inform you that, it’s really time-consuming but being a developer you’ll always feel confident and get started with it.

JSON-LD, Microdata, RFDa are the three schema vocabularies by using you can encode data on your site. JSON-LD called Javascript Object Notation for Linked Data which is the most demanded and ideally it’s the best way to add schema to your WordPress website.

As you might not aware but let me share with you that, schema.org is developed and managed by all three (Google, Yahoo, Bing) search engines. Hence, they are always looking after it and setting up the proper structure so, it can be accessible for all search engines. It’s a key tool for understanding vocabulary and in this way you can generate as well as add a markup to your WordPress site.

If you’re not familiar with coding structure then you may feel a bit hesitant to use this schema.org tool but you can definitely visit their website and learn about it.

Why Add Schema Markup to Your WordPress Site?

In one-liner I’d like to say, if you’ve added schema markup to your site or pages then you have better chances to get boost visibility in the search engine.

We’ve studied these facets and also come up with a couple of reasons, why you should take into considering to add schema markup to your site either through a plugin or manually by coding.

  • Structuring your information aids your WordPress site too much better interact with search engines and as a result, end up being much more visible on appropriate SERPs
  • If a search engine like Google can read and understand your content, then it’s easier for search engines to display better results to their users.
  • Rich snippets showcase your website or post as a thumbnail with the post title, few lines of description, and rating by which, users can understand what you’ve described on this page and it will increase click rate and boost high-quality traffic too.
  • By adding structured content on your site, you’ve helped search engines to create search related technology.